Released on: September 13, 2007, 4:28 am

Press Release Author: Professional Media Business Co., Ltd.

Industry: Education

Press Release Summary: Welcome Undergraduates to Express Themselves in Technology &
IT Marketing Plan Contest

Press Release Body: ASUS continues to organize academic activities to give students
an opportunity to explore and test their talent in real business settings by
researching and developing a marketing idea for today's evolving technology and IT
products and turning it into a practical and profitable business plan.

The project has been fully supported by "Intel", which also wants to give student
participants who enthuse about technology market an opportunity to join a practical
activity that enhances their marketing planning skills. And that becomes the "ASUS &
Intel UMaC: University Marketing Challenge" project.

"Although strategically marketing is presented in various formats, it has been all
stemmed from the same source of concept. Therefore, we are trying to encourage
campus students to think out of the box by expressing their creative idea on
marketing strategy for the IT products. This will enhance their confidence and
definitely is the true stage for enthusiasm young marketing planners to prepare
themselves to start career in a more confidence manner," said Mr.Pornthep
Watchara-amnouy, Managing Director of ASUSTeK Computer (Thailand) Co., Ltd.

"As one of the world's leading brands in global IT market, Intel always seeks
innovative ideas for the brand to stay competitiveness. We are proud to be part of
the project that not only gives Thai youths an opportunity to practice their
marketing planning skills but also a true opportunity to understand and study
Intel's latest technology under the brand name 'Intel® Centrino® Duo Processor
Technology'," said Mr.Accharas Ouysinprasert, the Country Manager of Intel
Microelectronics (Thailand) Ltd.

Ms. Kittithida Prakasukarn, the Project Manager, explained on the UMaC project
rules, saying that: "The participant teams consist of three students from same
educational institutions whose age between 18 and 25 years old. They are welcomed to
submit marketing plan for the technology and IT products either in Thai or English.
Only ten finalists will be chosen by panel of professional marketing planner judges
to give presentation in a final stage and only three of them will get rewarded."

Registration will kick off from September 5 to October 12, 2007 and finalist teams
are scheduled to be announced on the project's official website on October 19, 2007.
Only finalist teams will give presentations to panel of judges on October 24, 2007.
For more information, please visit: www.umac2007.com or call: 0-2472-7590.

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About ASUS
Ranks in Business Week InfoTech 100 for the 8th straight year, ASUSTeK Computer Inc.
(TSE:2357) is a leading provider of 3C total solutions. Its product portfolio
includes notebooks, motherboards, graphics cards, optical drives, information
appliances, desktop PCs, servers, wireless solutions, mobile phones and networking
devices. With strong engineering capability, ASUSTeK won 1706 awards in 2005,
translating to more than 4 awards per day. The company is the perennial leader of
the motherboard and graphics card industries and a top 4 maker globally for
notebooks.

About Intel
Intel, the world leader in silicon innovation, develops technologies, products and
initiatives to continually advance how people work and live. Additional information
about Intel is available at www.intel.com/pressroom.


Web Site: http://

Contact Details: Media Contact:
ASUS & Intel UMaC: University Marketing Challenge Project Coordinator:
Khun Chayaporn Suptaveewang Tel: 02-465-7779 Fax: 02-472-5574
Email: chayaporn@minddeal.com
Or, "UMaC" Communications Team: Mr. Thanom Jitthammasatian
Tel: 085-157-2713 02-559-0198 ext. 17 Fax: 0-2559-0650
Email: thanom_j@pmb.co.th